The prolific rise in the use of digital marketing is attributable to the number of households that now regularly use the internet to source information, make decisions and purchase goods and services.
Whilst traditional off-line marketing methods such as TV, Radio, Billboard, Leaflet, SMS are still relevant, there are many generations that now rarely engage with these media and so digital marketing will continue to grow. After all the first rule in marketing is to be where the customer is.
Bitesize masterclasses
Quick overview
Find out what the big deal is around digital marketing and how you can use it to entice more visitors or guests to your business or attraction. What are the options available that you could use to effectively promote your business to your customers?... And what elements you should consider when creating your digital marketing plan.
marketing
Digital marketing techniques
There are many types of digital marketing and we have included pages on each of these for you so that you can create your own digital marketing strategy. These include: -
Understanding digital marketing
Bitesize masterclasses
Masterclass Playlist
In this first of three masterclass videos on digital marketing, Deborah explains what digital marketing is. By the end of this video you will understand the different types of digital marketing and why you should use it when marketing your business.
In this second of three masterclasses on digital marketing Deborah discusses the importance of developing a strategy. By the end of this video you will be able to build a digital marketing strategy and will have a clear idea of your objectives, who your customers and competitors are and where your brand is positioned in the market.
In this third of three masterclasses, Deborah demystifies the different techniques digital marketers use. By the end of this video on digital marketing you will know how to use the different techniques available, when to use them for maximum effect and how to integrate them into your strategy.
Marketing Strategy
Demystifying marketing
You will likely need to integrate more than one of the above techniques in your marketing strategy and so it's worth understanding what each is and where and how it is best used. Then jump across to the Marketing section of the website and check out our ‘Demystifying Marketing - Fact Sheet’ where we simplify the process of creating a marketing strategy.
related resources
Digital booking platforms
This section includes holiday industry specific guides to property management systems, a closer look at online booking software and chatbots as well as guidance on choosing the best electronic point of sale for your business.
Hotel Booking Software
Self Catering Booking Software
Visitor Attraction Booking Software
Visit Britain Resources
Learn how digital marketing can help even the smallest tourism business reach a global audience with our toolkit of resources.
