As we approach World Tourism Day 2023 on Wednesday 27th September, it’s a perfect opportunity to reflect on the significance of tourism and how businesses in Greater Lincolnshire can play a vital role in fostering sustainable practices.
This year, the United Nations World Tourism Organization (UNWTO) has chosen the theme, “Investing in People, Planet, and Prosperity.” It emphasises the need for strategic and innovative investments that benefit not only businesses but also the local communities and the environment.
Discover more about the importance of World Tourism Day and how businesses in Greater Lincolnshire can get involved and benefit from the Business Visit Lincolnshire Green Tourism Toolkit, a valuable resource for embracing sustainability in the tourism industry.
World Tourism Day 2023: A Call to Action
World Tourism Day has been celebrated since 1980 on September 27th each year. It commemorates the adoption of the Statutes of the Organisation in 1970, which laid the foundation for the establishment of the United Nations World Tourism Organization (UNWTO) five years later. This annual event serves as a reminder of the global impact of tourism and the responsibilities that come with it.
For World Tourism Day 2023, the UNWTO has emphasised the crucial role of investments in shaping the future of tourism. They call for “more and better-targeted investments for people, for the planet, and for prosperity.” Traditional investments have their place, but this year’s theme encourages a shift towards new and innovative solutions that promote sustainable growth and development.
The overarching message is clear: “Investing in People, Planet, and Prosperity.” It calls upon the international community, governments, financial institutions, development partners, and private sector investors to unite around a fresh tourism investment strategy.
Investing in People: Education and Skills
The first pillar of the 2023 theme, “Investing in People,” underscores the importance of education and skills development in the tourism sector. By investing in the training and development of employees, businesses can not only improve their services but also contribute to the growth of a skilled workforce.
In Greater Lincolnshire, tourism businesses can take this opportunity to collaborate with local educational institutions and offer apprenticeships, internships, and training programs. Be sure to sign up for Team Lincolnshire and Business Lincolnshire newsletters and check their website for information on upcoming events, workshops, webinars and courses that you and your team can benefit from.
Investing in Planet: Sustainable Infrastructure and Green Transformation
The second pillar focuses on “Investing in Planet,” emphasising the need for sustainable infrastructure and green transformation. Greater Lincolnshire is blessed with natural beauty, and its tourism industry heavily relies on the preservation of these natural assets. Sustainable practices can include energy-efficient facilities, eco-friendly transportation, and responsible waste management.
Businesses in the region can invest in renewable energy sources, implement eco-friendly construction practices, and support conservation efforts to ensure the area’s natural beauty remains a draw for tourists. The Business Visit Lincolnshire website has a wealth of information and resources to help you think about your future sustainability investments.
Investing in Prosperity: Innovation, Technology, and Entrepreneurship
The final pillar encourages “Investing in Prosperity” through innovation, technology, and entrepreneurship. In the age of digitalisation, tourism businesses in Greater Lincolnshire can explore innovative solutions to enhance customer experiences and streamline operations.
By embracing technology, businesses can reach a broader audience, provide interactive experiences, and offer online booking and payment options. Moreover, supporting local entrepreneurs in the tourism sector can foster economic growth and community prosperity.
Greater Lincolnshire’s Role in Sustainable Tourism
As businesses in Greater Lincolnshire look to celebrate World Tourism Day 2023, there is a profound opportunity to align their practices with the theme of “Investing in People, Planet, and Prosperity.” Sustainability is not just a global goal; it’s also a way to benefit your business and the local community.
One valuable resource that Greater Lincolnshire businesses can utilise is the Green Tourism Toolkit. Created by Business Visit Lincolnshire, this toolkit provides insights into what Green Tourism is and how it can benefit your business. It offers practical guidance on understanding and implementing sustainability practices in your tourism business.
Green Tourism Toolkit: Your Path to Sustainability
The Green Tourism Toolkit comprises a series of masterclass videos, each designed to empower businesses with the knowledge and tools to become more sustainable. In these videos, Considerate Group’s Léa Jacquot-Benson, an expert in sustainable tourism, provides an introduction to the concept of Green Tourism and how it can positively impact your business.
By downloading and using the Green Tourism Toolkit, Greater Lincolnshire businesses can take significant steps towards becoming more sustainable and aligning with the principles of World Tourism Day 2023. Not only will this benefit your business, but it will also contribute to the well-being of the local area, enhancing its appeal to tourists.
World Tourism Day 2023 is a reminder that the tourism industry has the power to shape a better future for people, the planet, and prosperity. Greater Lincolnshire businesses have a crucial role to play in this transformation. By investing in sustainability, embracing innovation, and engaging with the local community, tourism businesses can create a positive impact that extends far beyond their bottom line.
As you prepare to celebrate World Tourism Day 2023, take a moment to explore the Green Tourism Toolkit provided by Business Visit Lincolnshire. This valuable resource can guide you on your journey toward sustainable tourism practices. By investing in sustainability today, you’ll be contributing to a brighter and more prosperous future for Greater Lincolnshire and the entire tourism industry.
Download the toolkit, watch the masterclass videos, and join the movement towards a greener, more sustainable tourism sector. Together, we can make a difference for people, the planet, and prosperity.
