Access helpful bite-size sessions to watch when you’re ready.
Business Planning
Business Plans & Their role
Discover the importance of having a business plan and what you need to include in it. Create your own business plan to help you attract investment and guide your business.
Customer Journey
Today, customer experience is key. Find out how to map out your own customer journey, explore ideas to maximise customer experience and in turn, maximise the opportunities for your business.
GDPR
What is GDPR and why was it introduced? In these sessions we will explore the basic principles of GDPR and what our rights and obligations are.
Business Legal Entity
What are the options available for your business and how can these be personally beneficial? In these sessions we will look at different types of business entities, their individual benefits, and the identity of your business.
Licensing
Have you ever thought of adding alcohol sales, providing entertainment or extending the area of licensable activities to your business?
Finance & Funding
Understand the difference between lending and equity investment, and the pros and cons of each. Look deeper into the different lending products available and discover which is the right one for your business.
Marketing Overview
Marketing Intelligence
Access helpful bite-size sessions to watch when you’re ready. Learn how to capture information on your competition.
Marketing Environment
Learn how to complete your own environmental scan to help future proof your business.
Social Media
Learn how can you use social media to reach your audience, and project your brand image online. Plan for success, allowing you to take control and make it work for your business.
Digital Marketing
Understand the different types of digital marketing and why you should use it when marketing your business.
Social Platorms
Develop a profile that creates the right first impression. LinkedIn is a great way to share industry news, keep up to date with customers and create new business opportunities through building networks.
Facebook is the most popular social media platform on the planet, therefore reach for businesses is massive, making it perfect for communicating with and advertising to a broad, and specific audience.
Learn the importance of high quality images and first impressions, and explore how to be creative on Instagram, using reels, short videos and montages on your page.
Explore how to make Twitter work for you... learn how to ensure you don't miss important events, make the most of networking and explore how to make use of media opportunities.
Green Tourism
Why green tourism?
In this first of four short videos on understanding and implementing sustainability in your business Léa provides insight into Business Visit Lincolnshire's Green Tourism Toolkit with an introduction to what Green Tourism is and how it can benefit your business.
People
Discover how you can make sure the interactions your business has with staff, suppliers and customers helps to promote or improve sustainability is some way.
Planet
All businesses have an impact on the planet whether it is contributing to carbon emissions or polluting the natural environment. Find out how your business can be more energy savvy and environmentally efficient.
Place
Businesses rely on their location and the natural and cultural aspects of that location. Explore the appeal of Lincolnshire’s varied and distinctive local landscape and why this is so attractive to guests.
Media Training
Making videos for social media
Paul Holloway shares his top tips on making successful video content for social media.
Photography tips for social media & press
In this session Paul outlines his photography tips for your website, social media, marketing materials and press releases. Find out how to adapt your images for different purposes and the benefits of creating a digital library.
How to write a good press release
In this masterclass Paul Holloway breaks down his top tips for creating general press releases.
Radio specific press releases
In this second masterclass on press releases Paul shares his top tips on the best practice for creating radio specific press releases.
Tips for using Zoom
Paul walks us through his video conferencing tips. Explore the reasons for using video conferencing and which platforms are most appropriate for your clients.
The art of sales
introducing the art of sales
Stuart McFarlane Bedford is at Hirst Priory, an award winning wedding and event venue in the parish of Belton in North Lincolnshire. Follow along this four part series on 'The Art of Sales' for top tips and insight as well at breaking down various misconceptions around selling.
sales techniques
In this second video Stuart continues the discussion on sales techniques. Specifically focusing on talking, body language and motivation.
motivations and psychology
In this third session on 'The Art of Sales' series Stuart investigates the question - 'What is buying all about?' Watch along to learn about what motivates a buyer and the psychology behind it.
Challenges and solutions
In this final session Stuart explains understanding your potential client's challenges, creating the right conditions to buy and presenting your offer as a solution to their problem.
Food Labelling
Natasha's Law
Principal Trading Standards Officer, Chad Saratoon explains the guidelines of Natasha's Law and the meaning of Pre-packed for Direct Sale. Make sure your business adheres to the law by following this simple guide.
Natasha's Law
Chad explains General Food Labelling with an examination of the mandatory requirements set out by Trading Standards and Environmental Health.
Business Diversification
Business Diversification in the Visitor Economy
Gill Harvey explains what is meant by Business Diversification, the benefits, considerations and how to prepare for successful change in your business.
Horizontal Diversification
In part two of five, Gill explains the concept of Horizontal Diversification, explaining what it is, providing examples and outlining the pro's and con's.
Concentric Diversification
In this third video Gill takes a closer look at Concentric Diversification, sharing examples and examining the pro's and con's.
Vertical Diversification
In this fourth video Gill takes a closer look at Vertical Diversification, sharing examples and investigating the advantages and disadvantages.
Conglomerate Diversification
In this final video Gill explains Conglomerate Diversification, again, sharing examples and investigating the pro's and con's.
Business Tourism
Business Tourism
Marketing Specialist, Deborah Goodall explains Business Tourism. Find out what it entails and what opportunities it could bring for your business.
Websites for Business Tourism
In this session Deborah helps us further understand the business tourist and how to create your website to appeal to this type of audience.
Branding for B2B
Deborah explains the concept of branding and demonstrates how to implement a brand key when establishing the purpose and character of your brand and business.
Sustainability for business
In this final video Deborah takes a look at sustainability for business. This masterclass breaks down the meaning of sustainability and the different factors it includes.
Speech & voice
what is speech & voice?
Breathing Expert, Helen Millington talks about speech and voice and how you can use it effectively in your business.
Breathing for vocal work & presentations - Part 1
In this session Helen talks about how you can use your voice to create an impact in your business.
Breathing for vocal work & presentations - Part 2
In this second session Helen talks speech and presentation delivery using the intercostal muscles.
Safe & effective vocal production
In this session Helen explores the different areas of vocal work including vocal projection.
Vocal charisma
Helen explains the importance of vocal charisma and non-verbal communication techniques.
Protecting your voice
Look out for the danger signs that could indicate that your voice is damaged or you are damaging it.
Social media & Digital Marketing