Market intelligence
Market intelligence is just the information that's relevant to your market. It includes market trends and competitor analysis.
Bitesize masterclass
Quick overview
Access helpful bite-size sessions to watch when you’re ready. Learn how to capture information on your competition.
Whilst you shouldn’t obsess over your competition, unless you understand what other choices your customer has, it will be next to impossible for you to stand out and be attractive. The types of questions you need to be asking are: –
- Who is your competition?
- What are they offering?
- What do you do better?
- What do they do better?
- How do you compare on price and value?
- How do they promote themselves?
Within this section, we’ve included some Masterclass videos and templates for you to use, to help you capture information on your competition. It’s worth reviewing your research every 6 months or so as new competitors will emerge and existing competitors will be updating their offers – so you’ll want to be making decisions about your product/service based on current information.
If you need any help customising this for your business, please contact us.
HOW DO YOU capture information on your competition?
Bitesize masterclasses
Masterclass Playlist
In this first of two masterclass videos on market intelligence, Deborah explains what marketing intelligence is. By the end of this video, you will understand why it’s important to understand who your customer is and how it can help your business to grow and be more profitable.
In this second of two masterclasses on market intelligence Deborah advises how you can find out detailed and relevant information about your ideal customers. By the end of this video, you will be able to build a picture about who your customers are and what they are looking for when purchasing the type of product or service you offer.
Visitor economy market intelligence downloads