A wide range of resources to inform and support your journey to pub diversification

Pubs have faced huge challenges over the past 20 years – from the smoking ban, a rise in home drinking and increasing competition from a proliferation of food and drink outlets, to development pressures for residential conversion, recession and the impact of Covid-19.

But pubs have been great at re-inventing themselves over the centuries, whilst still being at the heart of the changing communities that they serve.

Diversification of the facilities and services that a pub offers can help to create a more resilient business model and future-proof it to survive and thrive.

From the addition of bedroom, camp sites and glamping, to setting up shops, providing take-away meals and creating Instagram-able outdoor spaces for events, film screenings and more, a diversified pub offer means a range of income streams, new markets, and flexibility to respond to customer needs.

The resources below provide a wide range of business advice, information on sector trends, leading industry reports, case studies, and pub-specific marketing, operations and development guidance to support your diversification journey.


Planning & Resources

Knowing where to look and what's required when looking to development a pub location can be daunting, so this page offers a wealth of links to relevant advice and guidance.

Inns on the Edge

The Inns on the Edge project focussed on historic pubs along the Lincolnshire coast. The Team aimed to improve collective knowledge and understanding of these pubs. The project came about in response to the growing number of pub closures across the UK. It was a year-long pilot project funded by Historic England.

Getting Listed

As well as access to the following resources, you can also have your business listed on Visit Lincolnshire in the new Pubs & Bars section. This is fully funded, all you need to do is fill out the form found below.