In 2023, Greater Lincolnshire’s tourism sector had an economic impact of £2.9 billion, according to STEAM figures – an 11.6% increase from 2022. However, much of this growth reflects high inflation in goods and services rather than improved performance. Adjusted for inflation, the sector’s economic impact actually declined by 1.6%.

  • Total visits rose by 4.9% to 32 million, driven by a 6.3% increase in day visitors.
  • Staying visitors declined by 2.7%, with a significant 10% drop in non-serviced accommodation (self-catering and caravan sites). This shift likely reflects a post-pandemic return to serviced accommodation.
  • Serviced accommodation (hotels and B&Bs) fared better, with a 6.8% increase in visitors compared to 2022.
Retail
Dining
VISITOR CONTRIBUTIONS
DAY VISITORS
  • 86% of total visitors
  • 48% of spending
  • 43% of employment
DAY VISITORS
  • 52% of spending
  • 57% of employment
  • 14% of total visitors
ECONOMIC CONTRIBUTIONS
  • Retail – £621m (21% of spending)
  • Food & Drink – £492m (17% of spending)
  • Transport – £248m (8.5% of spending) 
  • Accommodation – 226.8m (7.8% of spending)
EMPLOYMENT

Direct tourism employment rose to 23,327 jobs, with a 6.4% increase in full-time equivalent (FTE) roles compared to 2022.

23,327
direct tourism employment jobs

6.4% ↑ 
full-time equivalent roles compared to 2022

LOOKING AHEAD

These figures, drawn from STEAM data, underscore the ongoing challenges facing the visitor economy. Continued investment in platforms like VisitLincolnshire.com is essential to keep inspiring visitors and driving growth. Stay tuned for the 2024 STEAM data, expected in late spring.