We have annual tourism figures available for Greater Lincolnshire, for Lincolnshire and by district area. They detail the economic value of the visitor economy, numbers employed, visitor days and nights etc. They are a very handy snapshot. They are most useful when you want to convince someone, perhaps a funder, that tourism is an incredibly important part of our economy. People are often amazed when they’re told that the visitor economy was worth £2.49bn to Greater Lincolnshire in 2019, an increase of 4.5% on 2018.
We do now have the 2020 figures, but for Covid 19 reasons make grim reading. The 2021 figures show how the visitor economy has bounced back, if not quite to 2019 levels. The 2022 figures are a further improvement, but still show impacts of the pandemic. Non-serviced accommodation is doing better than serviced accommodation, probably reflecting that people wanted to feel more secure in their bubbles. The 2022 figures also show that the economy is not strong and many people are being careful with their money.
There are two main tourism models used in the UK: Cambridge and STEAM, they are both well respected. STEAM is the model used across the East Midlands and we have figures for Lincolnshire going back a number of years. The STEAM research is funded by the majority of local authorities in Greater Lincolnshire and Rutland.
Aimed at external investors this provides useful information for those interested in investing in hotels in Greater Lincolnshire.
Pub Development Study 2020
This Guide is intended for any pub operator who might want to consider developing overnight accommodation for business and leisure visitors. From opening up a few unused bedrooms above the pub, a new build extension with a larger number of rooms, to a glamping site. This guide tells you how you should approach it and is full of practical information, including a business plan template.
Air B&B Study 2020
Looks at the extent of the Air B&B market in Greater Lincolnshire. Includes three case studies on approaches to regulation, short term lets vs long term tenancies from a property owner perspective and short-term rental and major events, and guidance notes on health and safety, operating an Air B&B business and hosting top tips.
An incredibly useful piece of research from 2017. The non-visitor research looked at people who don’t visit Lincolnshire and why not. Focus groups established that the main reason for not visiting was not that Lincolnshire doesn’t offer what they want, they simply don’t know what it offers.
For Coastal, Rural and City breaks you can see what people are looking for and whether we have the product that matches it – frequently we do. Gets across that we shouldn’t assume that our potential visitors know what we have to offer – often they don’t. The Perceptions of Lincolnshire section is useful to see how others see us.
This visitor profiling of our existing visitors was undertaken in 2016. Who is visiting Lincolnshire? Why are they visiting? What are they doing whilst here? What is their perceptions and awareness of Lincolnshire? Research like this should be repeated periodically and the good news is that Visit Lincoln has recently commissioned a new look at our current visitors. We should see the results in 2022.
This study has helped us understand the digital skills within tourism businesses and has helped us design this website so it is as useful for you as possible.
Investor Proposition for the Visitor Economy
The Greater Lincolnshire Investment Proposition is a useful document to help showcase what the County has to offer, and demonstrate why businesses should look to invest – including information on Visitor Economy Growth, Post Pandemic Recovery and main Growth Drivers.
Investor Proposition for Filming in Lincolnshire
The Film Location Opportunity for Greater Lincolnshire highlights what the region has to offer for those looking to film in the County. Whether it be Film or TV the proposition details what’s support is available to production companies, a variety of locations and the history of what already has been filmed in the County.
Greater Lincolnshire and Rutland Tourism Action Plan 2021
Strategic vision for the area. This piece of work was produced during 2020 after wide consultation across the county, by both face to face prior to the first lockdown and then by online means. It sits under the headings of Investment, Skills, Product Development and Marketing, like the government’s Tourism Sector Deal.
Tourism Commission Recommendations March 2021
During lockdown, the Tourism Commission met six times to discuss short term and long term recommendations for the sector. Commissioners represented all sizes and types of business across Greater Lincolnshire and Rutland and discussion took place under the same headings mentioned in the strategy above. Lincolnshire County Council allocated funding to deliver these Recommendations between March 2021 and March 2023. This website is just one project that emerged from the Tourism Commission Recommendations. Other projects include the Green Tourism Toolkit and the Business Tourism Study.
Inns of the Edge - Lincolnshire's Historic Pubs
Lincolnshire has a wealth of historic pubs, all with their own individual histories and stories to tell. As part of the larger Inns on the Edge project, two reports have been created. The Economic Viability of Historic Pubs and Planning Guidance.