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STEAM Reports

We have annual tourism figures available for Greater Lincolnshire, for Lincolnshire and by district area. They detail the economic value of the visitor economy, numbers employed, visitor days and nights etc. They are a very handy snapshot. They are most useful when you want to convince someone, perhaps a funder, that tourism is an incredibly important part of our economy. People are often amazed when they’re told that the visitor economy was worth £2.49bn to Greater Lincolnshire in 2019, an increase of 4.5% on 2018.

We do now have the 2020 figures, but for Covid 19 reasons make grim reading. We would recommend that you use the 2019 figures as being more representative.

There are two main tourism models used in the UK: Cambridge and STEAM, they are both well respected. STEAM is the model used across the East Midlands and we have figures for Lincolnshire going back a number of years. The STEAM research is funded by the majority of local authorities in Greater Lincolnshire and Rutland.

Go to Steam Downloads

Hotel Study

Aimed at external investors this provides useful information for those interested in investing in hotels in Greater Lincolnshire.

Go to Hotel Investment Fact File

Pub Development Study 2020

This Guide is intended for any pub operator who might want to consider developing overnight accommodation for business and leisure visitors. From opening up a few unused bedrooms above the pub, a new build extension with a larger number of rooms, to a glamping site. This guide tells you how you should approach it and is full of practical information, including a business plan template.

Go to Pub Development Study

Air B&B Study 2020

Looks at the extent of the Air B&B market in Greater Lincolnshire. Includes three case studies on approaches to regulation, short term lets vs long term tenancies from a property owner perspective and short-term rental and major events, and guidance notes on health and safety, operating an Air B&B business and hosting top tips.

Go to Airbnb Study

Non-Visitor Research

An incredibly useful piece of research from 2017. The non-visitor research looked at people who don’t visit Lincolnshire and why not. Focus groups established that the main reason for not visiting was not that Lincolnshire doesn’t offer what they want, they simply don’t know what it offers.

For Coastal, Rural and City breaks you can see what people are looking for and whether we have the product that matches it – frequently we do. Gets across that we shouldn’t assume that our potential visitors know what we have to offer – often they don’t. The Perceptions of Lincolnshire section is useful to see how others see us.

Go to Non-Visitor Research

Arkenford Research

This visitor profiling of our existing visitors was undertaken in 2016. Who is visiting Lincolnshire? Why are they visiting? What are they doing whilst here? What is their perceptions and awareness of Lincolnshire? Research like this should be repeated periodically and the good news is that Visit Lincoln has recently commissioned a new look at our current visitors. We should see the results in 2022.

Go to Arkenford Research Report 

Digital Study

This study has helped us understand the digital skills within tourism businesses and has helped us design this website so it is as useful for you as possible.

Go to GLLEP Visitor Economy Digital Adoption Study

Investor Proposition for the Visitor Economy

Completion due January 2022. Useful materials that we can send to people looking to invest in the county.

Greater Lincolnshire and Rutland Tourism Action Plan 2021

Strategic vision for the area. This piece of work was produced during 2020 after wide consultation across the county, by both face to face prior to the first lockdown and then by online means. It sits under the headings of Investment, Skills, Product Development and Marketing, like the government’s Tourism Sector Deal.

Go to GLR Tourism Action Plan

Tourism Commission Recommendations March 2021

During lockdown, the Tourism Commission met six times to discuss short term and long term recommendations for the sector. Commissioners represented all sizes and types of business across Greater Lincolnshire and Rutland and discussion took place under the same headings mentioned in the strategy above. Lincolnshire County Council allocated funding to deliver these Recommendations between March 2021 and March 2023. This website is just one project that emerged from the Tourism Commission Recommendations. Other projects include the Green Tourism Toolkit and the Business Tourism Study.

Go to Tourism Commission Recommendations March 2021

Greater Lincolnshire Airbnb Study

Greater Lincolnshire Airbnb Study.pdf

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Tourism Commission Recommendations March 2021

Tourism Commission Recommendations March 2021.pdf

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GLR Tourism Action Plan

GLR Tourism Action Plan.pdf

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GLLEP Visitor Economy Digital Adoption Study

GLLEP Visitor Economy Digital Adoption Study.pdf

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GLLEP Pub Development Guide June 2020

GLLEP Pub Development Guide June 2020.pdf

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LEP Hotel Investment Fact File January 2019

LEP Hotel Investment Fact File January 2019.pdf

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Lincolnshire Non Visitor Report August 2017

Lincolnshire Non Visitor Report August 2017.pdf

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Lincolnshire market intelligence report November 2016

Lincolnshire market intelligence report November 2016.pdf

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STEAM Multi Area Sample - Lincs and G Lincs 2019 - 161220

STEAM Multi Area Sample - Lincs and G Lincs 2019 - 161220.xlsx

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STEAM Multi Area Sample - Lincs and G Lincs 2019 - 161220-2

STEAM Multi Area Sample - Lincs and G Lincs 2019 - 161220-2.xlsx

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WOLDS Final STEAM 2014-2020

WOLDS Final STEAM 2014-2020.pdf

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WLY Final STEAM 2009-2019 10-Dec-20

WLY Final STEAM 2009-2019 10-Dec-20.pdf

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West Lindsey District Council STEAM Review 2019

West Lindsey District Council STEAM Review 2019.pdf

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West Lindsey Final STEAM 2009-2020 20-Jul-21

West Lindsey Final STEAM 2009-2020 20-Jul-21.pdf

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West Lindsey District Council STEAM Review 2020

West Lindsey District Council STEAM Review 2020.pdf

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East Lindsey Final STEAM 2009-2020

East Lindsey Final STEAM 2009-2020.pdf

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North Kesteven Final STEAM 2009-2020 20-Jul-21

North Kesteven Final STEAM 2009-2020 20-Jul-21.pdf

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COAST Final STEAM 2015-2020

COAST Final STEAM 2015-2020.pdf

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