Research and reports

We have annual tourism figures available for Greater Lincolnshire, for Lincolnshire and by district area. They detail the economic value of the visitor economy, numbers employed, visitor days and nights etc. They are a very handy snapshot. They are most useful when you want to convince someone, perhaps a funder, that tourism is an incredibly important part of our economy. People are often amazed when they’re told that the visitor economy was worth £2.49bn to Greater Lincolnshire in 2019, an increase of 4.5% on 2018.

We do now have the 2020 figures, but for Covid 19 reasons make grim reading. The 2021 figures show how the visitor economy has bounced back, if not quite to 2019 levels. The 2022 figures are a further improvement, but still show impacts of the pandemic. Non-serviced accommodation is doing better than serviced accommodation, probably reflecting that people wanted to feel more secure in their bubbles. The 2022 figures also show that the economy is not strong and many people are being careful with their money.

There are two main tourism models used in the UK: Cambridge and STEAM, they are both well respected. STEAM is the model used across the East Midlands and we have figures for Lincolnshire going back a number of years. The STEAM research is funded by the majority of local authorities in Greater Lincolnshire and Rutland.