Marketing as a discipline involves all the actions a business undertakes to attract customers and build and maintain relationships with them. As such it covers a broad range of topics that all feed into one another so that a company can present a consistent and coherent message. 

We have broken down the subject of marketing into smaller focused sections and included masterclass videos, fact sheets and templates to help simplify the actions you should be looking to take to attract and keep your best customers.

Marketing strategy

Branding, PR and developing an overarching marketing strategy for your business.

Digital marketing

Discover the various digital marketing techniques and an introduction to business software.

Social media marketing

A guide to the main social media sites and a guide on how to plan a social media strategy.