Greater Lincolnshire and Rutland Visitor Economy Conference 2022 – dedicated industry conference to showcase our region’s visitor economy offer and to explore opportunities in the post-pandemic world.
After a challenging couple of years for the visitor economy sector, Lincolnshire County Council and Business Lincolnshire are delighted to invite Greater Lincolnshire and Rutland businesses to attend this flagship conference dedicated to the industry.
This invaluable event will showcase our region’s visitor economy offer, along with its achievements over the last two years; explore the opportunities that lie ahead in the post-pandemic world and provide a great opportunity for networking and leaflet swapping.
Event Details
Location:
The Epic Centre, Lincolnshire Showground, Lincoln
LN2 2NA
When:
Tuesday 22nd March 2022
09:00 – 15:30
Organised by:
Lincolnshire County Council & Business Lincolnshire Growth Hub
Book your free tickets to the 2022 Visitor Economy Conference here.
You will receive fascinating insights to help understand the new Covid-19 world from our keynote speaker, Ed Gillespie, Environmental Entrepreneur, Futurist and Author focusing on sustainability and innovation. This will involve ‘unlearning’ the mistakes of the past, asking the right (often awkward!) questions and moving beyond the discomfort of today into being the better, more resilient, responsible, sustainable and successful business of tomorrow.
Those of you attending will be the first to hear about our green tourism toolkit launched on the day. Enjoy engaging presentations on how to extend your season by tapping into lucrative business tourism spend, the latest news on the Tourism Commission recommendations and a DMO update, plus a selection of practical, interactive workshops ranging from digital marketing to how to green your business.
Book your place today to discover how to make the most of the opportunities and challenges ahead!
Conference speakers
- Cllr Colin Davie, Executive Councillor Economic Development & Tourism, Lincolnshire County Council
Colin has worked in the events sector for many years and was instrumental in setting up the Tourism Commission during lockdown. He established a grant pot of £11.5m which has supported around 900 visitor economy businesses, especially those who had been able to receive government support, and a further £500k to deliver the Tourism Commission Recommendations.
- Mary Powell, Tourism Manager, Lincolnshire County Council
Mary started her tourism career at Derbyshire Dales District Council before joining Lincolnshire County Council as Tourism Manager in 1991. She has secured tens of millions of pounds in external funding for initiatives to promote the county and its visitor attractions and successfully managed the £22 million restoration of Lincoln Castle over a ten-year period. Mary is leading on the delivery of the Tourism Commission Recommendations.
- Ed Gillespie, Environmental Entrepreneur, Futurist and Author
Ed specialises in helping audiences understand the complex changes facing the world – from climate change to disruptive innovation – and provides them with actionable insights for their organisation.
His book, Only Planet: a flight-free adventure around the world (2014), records his circumnavigation of the globe without getting on a plane. The Independent said “[The book] allow[s] the world’s flaws and beauty to seep into your soul”.
Ed co-founded Futerra, a change agency that specialises in business transformation and creative communications and campaigns. Over the last eighteen years, Futerra has built a global reputation for its impactful and award winning work on some of the biggest corporate sustainability initiatives.
Ed is also actively involved in several trail-blazing businesses as a director or investor, from Zero Carbon Food, a renewable energy powered, LED-lit, hydroponic farm in a disused underground tunnel in South London, to Loco2.com – a pan-European rail-ticket agency that makes it as easy to book a trans-continental train as a plane.
- Suzannah Newham, Senior Sustainability Advisor, Considerate Group
- Adam Bates, Associate Director, Blue Sail
Adam has over 20 years experience working in international tourism – including for Disney and VisitBritain – as well as in local economic development, destination management, service commissioning and organisational change during a decade at the visitor-economy helm in Brighton.
While his knowhow stretches across both leisure and business, Adam is perhaps best known nationally and internationally for his expertise in business tourism, venues and events. He was Head of Business Tourism for VisitBritain, and directed Brighton’s convention bureau and international conference centre, including major venue redevelopment. Adam has recently produced a business tourism study for Greater Lincolnshire and Rutland.
- Charlotte Goy, Chief Executive, Visit Lincoln
With over 15 years’ experience in destination marketing Charlotte leads the county’s official Destination Management Organisation, driving understanding of Place DNA and delivering award winning destination marketing campaigns that make a difference.
Charlotte is pioneering Visit Lincoln’s future by establishing Destination Lincolnshire.
Destination Lincolnshire will be business focused and house the DMO’s much-loved, consumer-facing marketing brands Visit Lincoln, Taste Lincolnshire, Cycle Lincolnshire and Meet Lincoln.
Supported by businesses and operators within the county who want to see a joined-up approach, Destination Lincolnshire simply labels the work already conducted by the team and will bring together like-minded businesses to create an interconnected, resilient and flourishing visitor economy community across the whole of Lincolnshire.
- Deborah Goodall, Director, CDI Alliance Ltd
Deborah has 25 years experience of growing businesses through effective marketing. She specialises in marketing strategy through understanding target audiences and their triggers and motivations. Deborah has worked as a consultant for 10 years.
Prior to this she worked client-side, so understands the difficulties facing marketing departments and business owners. She is commercially astute and has experience in B2B and B2C environments. Deborah has a passion for direct marketing, with a background in mail order. Deborah also runs workshops to help businesses make the most of their marketing potential. Deborah is a Fellow of the Chartered Institute of Marketing.
Secure your place
The conference is fully funded and places are limited so be sure to book yours today.
Apologies, no support intermediaries, public bodies, or financial sector businesses.
We would like to make all attendees feel as comfortable as possible on the day by providing a Covid-sensitive environment. We encourage delegates to take a lateral flow test prior to attending and, although face coverings are no longer a legal requirement, please feel free to wear one if you wish.
Am I eligible?
This event is available to businesses, partnerships, sole traders, and registered charities, with a trading address located within Greater Lincolnshire.
Please note that attendance at Business Lincolnshire events will not preclude eligibility to access grant funding.
