Airbnb has launched a £1 million “Best of British” fund to back hospitality and boost local tourism. Here are the key points:
- Airbnb £1million ‘Best of British’ fund supported by VisitBritain to help communities and local businesses across the UK transform into must-do cultural experiences.
- Research shows that although British holidaymakers are eager to seek out authentic, local experiences, half have never taken part in a British tradition.
- Funding of up to £100,000 is on offer, hoping to inspire holiday makers to travel beyond the usual hotspots and try something different.
From maypole dancing to cheese rolling, the UK is home to some of the world’s best cultural experiences and quirky, local traditions. Yet according to new research from Airbnb, many of these remain off the radar for holidaymakers.
Eligible applicants can apply for access to funding for an experience, stay or attraction that represents the ‘Best of British’ across 4 categories:
- Nature & Outdoors – submissions that encourage visitors to get outside and explore the very best of the UK’s rich and diverse landscape.
- Food & Dining – submissions that showcase the best of UK food culture, from pubs and street food to world-class cuisine.
- Music & Arts – submissions that shine a light on the UK’s global creative influence, from local festivals and theatre to iconic cultural stories.
- Culture & Heritage – submissions which protect, restore or celebrate the UK’s rich history and traditions.
Applications are open now, with funding to be awarded next year. Apply here before 11:59pm GMT on 23 November 2025.
