An exclusive support programme designed to help Lincolnshire pubs recover from the COVID-19 pandemic through diversification and development.

At the first stage, pub owners will engage in an online interview to discuss what they believe their business needs in order to be successful and what they hope to gain from the programme.

Pub Owner

20 pub owners will then receive an on-site visit – the assessor will diagnose the specific support needs for the pub business, as well as highlighting where improvements can be made.

10 of these pub owners will then be invited forwards for an exclusive ‘deep-dive’ package of up to 12 hours of 1-to-1 consultation with an expert in diversification, helping to get projects ready to take to implementation.

1 to 1 support

The Pub Diversification Programme aims to support all types of projects that pubs may be considering. Potential improvements could include creating overnight accommodation, retail services, additional facilities for walkers and cyclists, motorhome hook up points in the car park, electric vehicle charging points and more! The programme is aimed at those looking to generate additional income to help future proof their pub business.

‘The programme supports businesses by offering one-on-one advice and support, in the form of in-person and online meetings, along with visits to the pub premises. This will help the pub owner to identify what actions they could take to diversify and future-proof their pub, direct them to further help, support and if available appropriate funding options. Up to 12-hours of support will be available, and we can’t wait to see the innovations our local pubs will come up with to improve the resilience of their income streams, putting plans in place for the future sustainability of their business’.

Cllr Colin Davie, Executive Councillor for Economy at Lincolnshire County Council


The programme’s delivery partners from Hotel Solutions bring extensive knowledge of the hospitality sector both locally and nationally and will be sharing their expertise, supporting local pubs in their efforts to take their business to the next level.

If you are interested in finding out how to apply email or visit the Business Lincolnshire website.