A marketing campaign for Visit Lincolnshire was launched in late June across digital, print, radio and out of home channels. Raising awareness and reinforcing our destination strengths to our key markets – younger families and older independents.
The overarching strapline was “Time to…” Time to Visit Lincolnshire, Time to Explore, Time to Discover, Time to Make Memories etc. The campaign ran on into the autumn, but the July-September quarter was the most successful since the relaunch of VisitLincolnshire.com. Results showed a combined total of over 8 million opportunities to engage with the Visit Lincolnshire brand and direct readers and listeners to the website.
Regional radio and newspaper adverts along with editorial features
Digital billboards at key train and bus stations incoming to Lincolnshire
Social media paid for adverts to our core audiences
We joined forces with a leading influencer. With a total audience of over 368k followers across platforms, the Influencer ‘Walking Girll’ is the go-to guide for accessible and enjoyable outdoor adventures in the UK. Detailed walking guides that are perfect for dog owners and outdoor enthusiasts of all ages and abilities. With a focus on user-friendly routes, Walking Girll highlights dog-friendly spots and provides lunch recommendations, making every adventure stress-free and enjoyable. Perfect to shine a spotlight on the Viking Way and Lincolnshire Coast Path!
Get involved:
A toolkit has been produced for visitor economy business to download and use the main campaign content including advert imagery and text. You can find this on Business.VisitLincolnshire. The adverts are available as website banners and social media squares.