We’re excited to be welcoming the Lloyds Tour of Britain Men 2026 to Lincolnshire this September – a fantastic opportunity to showcase the county to a national and international audience. As one of the UK’s biggest sporting events, it’s expected to bring thousands of spectators, media and cycling fans into the area, creating a real buzz across our county and visitor hotspots. 

We’d love local visitor economy businesses – from cafés and pubs to accommodation providers and attractions – to get involved and make the most of the event. Whether it’s putting on special offers, themed displays, or simply extending opening hours, there are lots of easy ways to tap into the increased footfall and help create a brilliant experience for visitors. 

More information on how you can get involved will be shared soon – so watch this space and start thinking about how your business can be part of this exciting moment for Lincolnshire!