Tour of Britain comes to Lincolnshire
We’re excited to be welcoming the Lloyds Tour of Britain Men 2026 to Lincolnshire this September – a fantastic opportunity to showcase the county to a national and international audience. As one of the UK’s biggest sporting events, it’s expected to bring thousands of spectators, media and cycling fans into the area, creating a real buzz across our county and visitor hotspots.
We’d love local visitor economy businesses – from cafés and pubs to accommodation providers and attractions – to get involved and make the most of the event. Whether it’s putting on special offers, themed displays, or simply extending opening hours, there are lots of easy ways to tap into the increased footfall and help create a brilliant experience for visitors.
More information on how you can get involved will be shared soon – so watch this space and start thinking about how your business can be part of this exciting moment for Lincolnshire!
Tour of Britain Promotional Assets
Download our Lincolnshire Tour of Britain assets to promote the event.
Become Cycle Friendly
Would you like to attract more cyclists to your business? Find a handy downloadable checklist below.
Agricultural Community
Agriculture is central to Lincolnshire’s landscape, economy and identity. We would love the county’s farming community to help us create a race route that looks unmistakably Lincolnshire. Click the link below to find out how to get involved.
Photo Credit: British Cycling
Spectator FAQ
Find the answers to your frequently asked questions regarding the Lloyds Tour of Britain here.
Photo credit: Phil Crow 2026
Find out more
Enquiries & Promotions
If you're a local business or community organisation interested in finding out more about the event or are planning any promotional activity use the link below to send in your request and share your plans.
Request a Recycled Display Bike or Bunting
Businesses on the Lincoln Stage 1 route can request a recycled bike/ bunting to use in their premises for display purposes. More details will be available very soon, but you can pre-register for your bike here. Bikes will need to be collected from our Central Lincoln location.
Tour of Britain Lincolnshire It Starts Here – Business Engagement Webinar
As the Tour arrives in Lincolnshire on the 2nd and 3rd September, there are plenty of opportunities for local businesses and organisations to get involved. Find out how you can make the most of this major sporting event by watching our pre-recorded webinar.
Visitor Information
How to get here
Planning a visit to Lincolnshire is easy. Explore directions, transport options, and handy tips to make your journey as simple as possible.
Visitor Information
More Cycle Routes in Lincolnshire
A wonderfully diverse county to explore by bike. From the charming cathedral city of Lincoln, with its quaint cobbled streets, boutique shops and vibrant centre, to the vast skies of the surrounding countryside and coast beyond.
Visitor Information
Places to stay nearby
To find a selection of cycle friendly accommodation please click the link below.