In 2024, Greater Lincolnshire’s tourism sector had an economic impact of £3.02 billion, according to STEAM figures. However, much of this growth reflects high inflation in goods and services rather than improved performance. Adjusted for inflation, the sector’s economic impact actually declined slightly by 1.8%, reflecting a challenging economic climate, poor weather and a similar picture across the UK not just Lincolnshire.

  • Total visits were 32.17 million, visitor numbers declined by 0.5%, interrupting the previous upward trend.
  • Serviced accommodation (hotels and B&Bs) fell by 7.2% while non-serviced accommodation dropped by 3.9%. 
  • Day visitors declined by 1.36% to 45.83m.
  • As of 2024 the visitor economy sector employs 28,700 people.
  • Although staying visitors account for just 14% of all trips, they generate 51% of the total economic output.
  • In 2024, 4.48 million staying visitors produced £1,533 million in economic impact.
  • Meanwhile, 27.69 million day visitors contributed £1,482 million to the economy.
LOOKING AHEAD

These figures, drawn from STEAM data, underscore the ongoing challenges facing the visitor economy. Continued investment in platforms like VisitLincolnshire.com is essential to keep inspiring visitors and driving growth.

View the 2024 STEAM data below:

2024 STEAM Data (1.9 KB)